Social Media Shares & the CMS

When anyone shares one of our pages on a social media platform, the CMS automatically passes the following information to that service:

1. Page Title (Name) 
2. Meta Description
3. Main Image

If you do not edit the share headline, description, or image, these values are grabbed from your existing page. 

However, our headlines and descriptions are often much, much longer than social media platforms will display. To help optimize how your content is shared, it's advisable to edit these values to align with social media platforms.

How to Edit Social Media Shares

1. Open your story (or page) in the CMS.
2. Under Content, select the Share tab.
3. From here you can replace the text or graphics. You can even use an image not displayed in your story

TIP
The headline and description text appear grayed in the preview. If you begin typing, they will disappear because the CMS expects you to replace, rather than edit, the existing text. You may wish to copy (CTRL-C) the Meta Description from the Main Content window first, switch to the Share tab and paste it over the existing text in the share before editing.

How to Test on X (formerly Twitter), LinkedIn, and/or Facebook

Since social media platforms are constantly changing their standards, the CMS only generates an approximation of what each social media service will actually share. Twitter, LinkedIn, and Facebook allow you to preview exactly how your page will share, but the page must be published first.

Copy and paste the published URL into these social media testing tools and hit "enter." 

• LinkedIn Post Inspector:https://www.linkedin.com/post-inspector/
• "Meta" (formerly Facebook) Sharing Debugger: https://developers.facebook.com/tools/debug/sharing/
• X, formerly Twitter, no longer provides a card preview or debugging tool. You must create the share in X to preview how it will render on that platform.