Improve Social Media Shares

Created by Margie Wylie-Petruzziello, Modified on Mon, 28 Feb 2022 at 05:50 PM by Margie Wylie-Petruzziello

Social Media Shares & the CMS

When anyone shares one of our pages on a social media platform, the CMS automatically passes the following information to that service:

  1. Page Title (Name) 
  2. Meta Description
  3. Main Image

If you do not edit the "Share" tab in that page, these values are grabbed from your existing story. However, our headlines and descriptions are often much, much longer than social media platforms will display. To help optimize how your content is shared, it's advisable to edit these values to be more in line with social media platforms.

How to Edit Social Media Shares

  1. Open your story (or page) in the CMS.
  2. Under Content, select the Share tab.
  3. From here you can replace the text or graphics. You can even use an image not displayed in your story.

TIP: You cannot edit the headline or description text, but must replace them in their entirety. You may wish to copy (CTRL-C) the Meta Description and past it over the existing text in the share, then do the editing. The headline is less problematic since it likely needs to be significantly shortened, anyway.

TIP: It may take a few minutes for your changes to propagate to our caching service. If your changes don't reflect immediately, give it 5 minutes and try again.

How to Test on Twitter, LinkedIn, and/or Facebook

Since social media platforms are constantly changing their standards, the CMS only generates an approximation of what each social media service will actually share. Twitter, LinkedIn, and Facebook allow you to preview exactly how your page will share, but the page must be published first.

Copy and paste the published URL into these social media testing tools and hit "enter." 

Twitter Card Validator Example

While this headline fits handily (I actually trimmed it), you'll note the text trails off. It's not imperative the text fit perfectly, but it would be a good idea to get enough in the description to encourage a click-through.

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